Favourite Cruelty-Free Makeup Products

Cruelty-Free Makeup Products


Cruelty-free makeup products are definitely on the rise in the beauty world in recent years, and there is now a great range to choose from. If you’re looking for some high quality, reasonably priced Cruelty-free and Vegan beauty products, here is a list of my 5 favourites at the moment!


5. Urban Decay Naked 2 Basics Palette

I am such a fan of nude, matte eyeshadows, and if you are too then you must invest in one of these palettes. These taupe-hued colours are perfect for everyday use, and I love how I use every colour equally as opposed to only using one colour in the palette. What’s great is that there is also a subtle highlight colour that has a cute satin finish that you could use on the middle of your lid or your inner corner.

Cruelty-free Makeup Urban Decay Naked 2 Basics Palette

4. Bare Minerals Bare Skin Concealer (Light)

In my opinion, there isn’t a huge selection of cruelty-free/Vegan concealers out there at the moment, but I would say that Bare Minerals’ one must be up there with the best. This product is super smooth and silky so it doesn’t crease and get stuck in any fine lines or wrinkles. I mainly use this for under my eyes, on my forehead and chin, and it gives such a bright, but natural look; as its name ‘Bare Skin’ suggests, it definitely does not reveal that you are wearing concealer.

Cruelty-free Makeup Bare Minerals Bareskin Concealer

3. Kat Von D Tattoo Liner (Trooper)*

I feel that this eyeliner is a perfect choice for people who aren’t experts at applying liquid liner (e.g. me), but also great for professionals too. It’s precise, flexible tip makes for such easy application and the thinness of it makes it super easy to achieve sharp wings; you only need to lightly brush it along your lid to achieve a dramatic look. This jet-black liner is waterproof and has never faded whenever I have had it on.

Cruelty-free Makeup Kat Von D Tattoo Liner

2. Too-Faced Better than Sex Mascara*

I have medium length lashes but they are dead straight, and I have never been able to find a brand of mascara that successfully keeps them curled – until I tried this one! If you’re looking for a deep, black, dramatic mascara then “Better than Sex” is definitely for you, it’s even effective when you don’t curl your lashes beforehand. One coat normally does the trick for me, but go for two if you’re trying to achieve a ‘false lashes’ look.

It doesn’t flake off (unless I touch them, which I have a habit of doing), but it does tend to smudge a bit when I use it on my bottom lashes (but most mascaras do for me anyway).

I’ve linked to Amazon as it’s a great deal (£19.88) especially if you have prime as it’s next day free delivery – such a lifesaver.


1. Josie Maran Argan Enlightenment Illuminiser

I’ve been using this product for a while now and am not changing to a different one anytime soon! The pretty champagne hue gives a natural glow to the skin and will fit perfectly with fair to medium skin tones. It’s enriched with Argan oil, which nourishes the skin by moisturising it and giving it a natural boost.

You can use it to highlight the typical spots (brow bone, cheek bone, inner eye corner etc.) or you can mix it in with your foundation for a subtle all-over glow from within.

The illuminiser comes with a pump, but I tend to unscrew the whole thing so that I have more control over how much product I use.

Cruelty-Free Makeup Josie Maran Illuminiser

I’m always on the lookout for more to add to my collection so I’d love to know what your favourite cruelty-free beauty products are!

Cruelty-free makeup

* Friendly Reminder: This blog post contains some affiliate links that help out a lot if you purchase from them. I will 100% always speak truthfully about any product that I blog about 🙂 *

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  • Jasmin
    Posted at 21:52h, 08 August Reply

    Great to know about urban decay is cruelty-free. . Love their naked eyeshadow products! I use it almost everyday!

    • Jenny
      Posted at 07:26h, 09 August Reply

      Me too! I’d love to find dupes for their eyeshadows though too!

  • Nina
    Posted at 15:54h, 28 July Reply

    Unfortunately, most of these products are not easily available here in Greece. 🙁 Interesting to see the waterproof version of the Better than Sex mascara here. I always get the regular one because I remember reading on the Too Faced website that the waterproof one is not vegan. I will check again because I really need a good waterproof mascara.

    • Jenny
      Posted at 18:07h, 28 July Reply

      I’ve just checked and you are so right! I can’t believe I didn’t know that it had beeswax in it, thanks so much! I’m going to purchase the original this weekend and alter this post 🙂 Such a shame though.

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